MacroWikinomics: Rebooting Business and the World first defining the idea of macrowikinomics, illustrating how the application of the concept rethinks the. Macrowikinomics: Rebooting the Economy authors of the newly released book Macrowikinomics: Rebooting Business and the World. Amazon | In their bestseller, Wikinomics Don Tapscott and Anthony Williams showed the world how mass collaboration was changing the.

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Macrowikinomics: New Solutions for a Connected Planet

There is an important book from Don Tapscott and Anthony D. Williams that is a follow-on to their groundbreaking work Wikinomics. The book is broken into six main sections, first defining the idea of macrowikinomics, illustrating how the application of the concept rethinks the fundamentals of business, applying the concept to a re-industrialization that focuses on efficient production that combats climate change, tackling a re-think on learning and health care, new approaches to media, followed by new ways for government to involve citizens.

Not macrowikinoics, the book opens with the application of geospatial technology specifically Ushahidi to respond to the earthquake crisis in Haiti. The devastating impact of this event, and the difficulty that first responders had to move supplies and understand the level of damage, were combatted by a large international outpouring of effort to map the country from afar.

This ad hoc volunteer group put together an information management solution that surpassed anything ever done by individual aid agencies, the Mwcrowikinomics, and the U. According to the authors, the whole new crisis mapping paradigm that took place in Haiti serves to illustrate a whole new form of economic and social innovation that is sweeping across all sectors. Self-organizing people with passion and drive reboofing using Web-based tools to make the world more prosperous, just and sustainable.

The mavrowikinomics of technology to empower millions of ordinary individuals to play a larger role in everything means that dramatic changes are afoot for business, government, education, health care, science, finance and international diplomacy.


Also central to this book is a catching enthusiasm that there has never been a more electric time to be human, with tools at hand that increase the impact of individuals to drive rapid, meaningful and dramatic change across global institutions.

Macrowikinomics: Rebooting Business and the World

Don Tapscott is well versed in the power of mapping to provide great insight. Back in the late s, Tapscott rode the Internet wave with several insightful books including Paradigm Shift: Promise and Peril in the Age of Networked Intelligenceand with an early role with the fleet routing and navigation mcarowikinomics Maptuit.

I had the pleasure of interacting with Tapscott at that point through his keynote at the GeoTec Event in Toronto. There is a progression of thought here from these earlier works, with a common thread throughout of the impact of networks on business and on life. MacroWikinomics is full of excellent examples of this shift, with many of them having a geospatial component.

The Businesss Environment Agency has taken a wikinomics approach to environmental monitoring with their Eye on Earth portal that takes advantage of online mapping technologies to give citizens the ability to browse imaging interfaces and drill down for neighborhood-level data about ozone levels, nitrogen dioxide, particle matter, and carbon emissions.

The participatory element allows citizens to contribute their own data and information, including firsthand experience of climate change or potential explanations for environmental degradation in specific areas. In regard to energy, the authors are concerned about energy-hungry times leading to a resource-inspired conflict between the five Arctic players. They suggest an approach where the Arctic ecosystem can be managed as an international commons, with profits from exploitation going toward research and development efforts to develop renewable energy.

Among the wikinomics-inspired solutions is the Earth Systems Grid that combines supercomputing facilities with data, incorporating a wide range of ground- macrowiklnomics satellite-based sensors, simulations and independent researchers that are indicative of a whole new level of collaborative science.


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This move builds on a growing need by researchers to know more about what others are doing, and not just within your own country, but across the globe. The authors are rwbooting for whole new approaches to visualization, analysis and even scientific organization to address the exponential change that is underway. As individuals and organizations, we must grapple with the profound choice of participating in order to reboot old models, approaches and structures or to sit on the sidelines and risk institutional paralysis or even collapse.

This book does an excellent job of putting the concept of crowdsourcing into wogld greater context, and will be helpful for managers looking to transform their organizations as well as individuals that are looking for macroqikinomics context to the changes underway.

MacroWikinomics: Rebooting Business and the World | Sensors and Systems

The geospatial professional will find the work enlightening both for the importance that new mapping technologies will play in this transformation, and the role they can play in speeding this transformation along. Your email address will not be published. Notify me of follow-up comments by email.

Notify me of new posts by email. Send post to email address, comma separated for multiple emails. About Contact Subscribe Advertise. November 25th, MacroWikinomics: Catalysts for Change Map Use: Leave a Reply Cancel reply Your email address will not be published. Jan 16 — Jan 18 all-day. Navigation About Contact Subscribe Advertise.